Sichuan Huiji Food Industry Co. Ltd. (Huiji) is a large-scale leisure food production company with local characteristics and one of the leading leisure food companies in China. Huiji Food produces two brands with a series of products each: “Huiji” brand marketing the flavor of “Anhui” Roasted Seeds and Nuts, and “Haobashi” brand mainly offering dried tofu (tofu) package/snack, puffed food, pistachio etc.
In January 2010, CIVC and SCGC signed an Equity transfer agreement to invest ¥26.11M ($3.83M) in Huiji as part of a total round of financing of ¥100M.
Currently, Huiji Food has established a nationwide marketing network including Beijing, Chongqing, Guangdong, Guangxi, Yunnan and Hebei provinces and a global marketing network covering cities in more than 10 countries and regions including the EU and the United States, which drives Huiji’s strong growth in the foreign market. The company is continuing to enhance and increase their sales network, in terms of regions and devising new growth mechanisms, such as the new tofu facility in Sichuan, which will commence production in Q4 2011 and will contribute significantly to 2012 sales.